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B2B Leadscoring with Machine Learning

For 506 Data & Performance GmbH we are developing a software prototype that offers a scoring of leads in B2B new customer acquisition. This is used to control the sales team and for effective, personalised (automated) communication with potential new customers.
WIM Lab is developing the innovative self-learning algorithm for lead scoring based on machine learning methods.
https://www.jentis.com, as a technology partner, contributes the tracking solution for recording user actions on the websites and offers improved data quality through the new technology.

Period: July 2020 to December 2020
Support Program: easy2innovate of the Province of Upper Austria
Project management: Andreas Stöckl
Project partner: 506 DATA & PERFORMANCE GMBH