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B2B Leadscoring with Machine Learning

For 506 Data & Performance GmbH we are developing a software prototype that offers a scoring of leads in B2B new customer acquisition. This is used to control the sales team and for effective, personalized (automated) communication with potential new customers.

WIN-LAB is developing the innovative self-learning algorithm for lead scoring based on machine learning methods. https://www.jentis.com, as a technology partner, contributes the tracking solution for recording user actions on the websites and offers improved data quality through the new technology.

Period

July 2020 – December 2020

Support program

easy2innovate of the Province of Upper Austria

Project management

Andreas Stöckl

Project partner

506 DATA & PERFORMANCE GmbH

Story Clustering Artificial intelligence methods in companies
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WIN Lab
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