B2B Leadscoring with Machine Learning

For 506 Data & Performance GmbH we are developing a software prototype that offers a scoring of leads in B2B new customer acquisition. This is used to control the sales team and for effective, personalized (automated) communication with potential new customers.

WIN-LAB is developing the innovative self-learning algorithm for lead scoring based on machine learning methods. https://www.jentis.com, as a technology partner, contributes the tracking solution for recording user actions on the websites and offers improved data quality through the new technology.